Good Question: How Do Prescription Drugs Get Their Names?
20
October

By Adem Lewis / in , , , , , /


YOU’RE WATCHING MINNESOTA’S MOST-WATCHED STATION. THIS IS WCCO FOUR NEWS. SURTAX, LIPITOR, THEY MIGHT SOUND STRANGE, BUT THEY ARE NOW HOUSEHOLD NAMES AFTER BILLIONS OF DOLLARS OF ADVERTISING BY DRUG COMPANIES. HOW DO PRESCRIPTION DRUGS GET THEIR NAMES? BILLIONS IN ADVERTISING AND BILLIONS OF RESEARCH, IT’S A SERIES DEAL. IT’S A SERIOUS BUSINESS. THESE NAMES ARE TAKEN VERY SERIOUSLY BY THE FDA. THEY ARE REGULATED BY THE FDA AND OTHER COUNTRIES. 40% OF DRUG NAMES ARE REJECTED BY THE FDA THE FIRST TIME AROUND FOR SAFETY REASONS. THEY DON’T WANT THOSE NAMES THAT SOUND OR LOOK LIKE ONE ANOTHER. THERE MUST BE SOME GENIUSES THAT MEET EVERY DAY TO FIND OUT WHAT ASK PEOPLE CONFUSE YOU I THINK THEY OPEN DICTIONARY AND JUST HERE THE DRUG COMPANIES MAKE UP THE NAMES. THEY WANT A NAME THAT IS CATCHY TO CONSUMERS AND THE PHYSICIANS WHO DESCRIBED THE DRUGS THEY ALSO WANT TO HAVE WHAT THE DRUG WILL DO. IT SOUNDS LIKE IT HELPS YOU CLEAR UP YOUR ALLERGIES. AND THEN SURTAX YOUR ALLERGIES? SOME ARE RELATED TO THE CHEMICAL NAME. CETIRIZINE IS THE CHEMICAL NAME FOR ZYRTEC. DRUGS USUALLY HAVE THREE NAMES, THE BRAND AND GENERIC NAMES MUST BE ON THE MODELS. THE CHEMICAL NAME IS NOT. GUESS THIS ONE. GIVE ME ABOUT A MINUTE. 3PAR FIVE. I THINK THAT WAS 20 SECONDS LONG. WHAT IS IT? ‘S OF THE DOOR — LIPITOR. XELJANZ. I HAVE NO IDEA. IT MAKES ME WANT TO DANCE. I DON’T KNOW ABOUT THAT ONE. ATOP BRANDING EXECS SAID THAT SOMETIMES THE NAME DOESN’T MEAN ANYTHING. YOU’RE JUST LOOKING FOR UNIQUE GROUPING OF LETTERS THAT SOUNDS GOOD ON THAT IS MORE LIKELY TO BE APPROVED BY THE FDA OR OTHER AGENCIES. ANOTHER WAY TO GET REJECTED BY THE FDA, OVERPROMISING IN A NAME. INTERESTING STORY, A MAN COPPER HAIR LOSS TIMES TO BE REGAINED. BUT THE DRUG DIDN’T REGAIN HERE


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