Why your Fish Counter Fish just is IS NOT fresh

By Adem Lewis / in , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , /

Have you ever been to the fresh fish counter
of your local supermarket or fishmonger and thought “that fish looks real fresh”? Well it turns out things may not be as they
seem and that bit of sea bream you’ve had your eye on may not be as fresh as you think. Today we’re going on a quick exploration to
see how old those pieces of fish we see on the fresh counter actually are and why buying
fish frozen at source could actually be a fresher option when buying fish. When a fish is first caught and leaves the
water, it begins losing it’s freshness., and generally fish will need to be eaten within
10 days of being caught unless preserved. That’s fine if you’re near the source of the
fish you’re eating, however, herein lies the problem. In 2017, the UK exported 18,500 tones of fish
to Italy and obviously, the distance between the 2 countries is a fair few kilometers. Firstly, once the fish for export is caught
it may take a day or so for it to be prepared for transport. Then a further 5-ish days in transit between
the 2 countries. Then a further 1 day to prepare the fish on
arrival into Italy. You may then be looking at another couple
of days in transit between depots and supermarkets until your piece of fish finally reaches that
fresh counter. And remember, when fish is transported chilled,
it simply isn’t enough to lock in the freshness, so it’s losing it every step of the way. As you can see, that’s at least 8 days of
time passed that your fish has been losing freshness before it’s even made it onto your
plate. And if you’ve ever wondered why the shelf
life of fish from the counter can be so short (typically 24 hours), this is the most likely
reason why. A huge portion of the 10 use-by days of the
fish has actually already been taken up before you get around to purchasing it. That’s why fish frozen at source can actually
be fresher than fish that’s no. Catching, preparing and freezing fish on the
day of capture locks in the freshness and will do so as long as it’s kept in that state
during transport, storage at the supermarket and in your home freezer. It may surprise you to learn that some supermarkets
are already using fish that’s been transported as frozen, defrosted and then displayed as
chilled. This is to maintain freshness and increase
shelf life. Simply take the look at packaging of some
chilled fish products and you may see they’ve been previously defrosted before going on
display. So, when it comes to fish and what we’re led
to believe about the freshness of the catch, things don’t seem so clear anymore. But one thing’s for sure, using nature’s way
of preserving through freezing certainly seems to have clear benefits. OK guys, thanks for watching, and if you want
to learn more, check out my episode exploring why society today is so much more overweight
than in the 1950s. Looking at changes in lifestyle and what we
eat and how it’s led to an obesity epidemic.

4 thoughts on “Why your Fish Counter Fish just is IS NOT fresh

  1. Hey Warren, where have you been!!? Haven't seen any video upload from you in a while.. hope everything is going well.. 😊
    Nice video between 😊👍🏻

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